Online banner advertising supplies a targeted and direct response approach which help to effectively target segment specific audiences while increasing brand awareness. Based on IAB Web Advertising Revenue Report, the entire Web advertising revenue for 2009 was $22.7 billion. While online banner advertising taken into account 35% or Eight Dollars. billion from the total Web advertising revenue for 2009. The automotive advertisers taken into account 11% or $2.5 billion of total Web Advertising expenses in ’09. Thus, online banner advertising which includes display banner advertising, wealthy media, video, and sponsorship links could be effectively utilized by automotive dealers to focus on customers according to website context, geographic location, specific demographic information, and user behavior.
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Advertisements according to demographic information, website context, and geographic location might help narrow lower and identify specific customer segment.
Website Context
Contextually relevant advertisements might help automotive dealers to higher concentrate on the prospective customers because they are voluntarily showing interest by viewing specific themed areas. Automotive dealers can effectively target individuals customers trying to find new cars, pre-owned cars etc on the internet by positioning advertisement according to website context. Also, the web site viewers will probably respond positively or be more conscious of such theme related advertisements.
Buyer Geographic Location
Display advertisements according to user location enables automotive dealers to effectively target prospective customers in neighborhood, geographic region, or perhaps in any sort of city. Delivering customized advertisements with proper relevance inside a specific region or city generates interest, engages, and attracts prospective customers.
Buyer Demographic Information
Display advertisements according to specific demographic information like industry, profession, age bracket, household earnings, gender etc might help automotive dealers effectively achieve to some specific customer segment. Demographic advertisements informing about various offers, coupons etc provided by automotive dealer can attract a number of market segment. Display advertisements according to specific demographic information might help grab attention of key audiences and using them as prospective customers.
