Automotive advertising agencies who be prepared to be around tomorrow must apply tomorrow’s technology today or they’ll follow their shuttered auto dealer clients in to the ranks from the unemployed. The consolidation from the auto market is an essential response to a shrinking economy and also the evidence of two fundamental rules of economic — supply are required to follow demand and survival from the fittest insures that it’ll. The key to survival for automotive advertising agencies as well as their auto dealer clients inside a challenging marketplace is to provide more at a lower price and also the technology being made to improve sales processes on the web provide efficiencies which will determine the winners and also the losers.
- Integrating proven real life automotive advertising guidelines with maturing virtual world selling processes that depend on developing technology on the web enables forward thinking automotive advertising agencies to blur the road between your real life of physical car dealerships and also the new virtual showrooms being built on the web Web. Automotive advertising 101 teaches that you need to go where your clients are if you wish to achieve them with 93% of vehicle shoppers confirming they start their vehicle shopping process on the web that area of the sales and marketing process is simple. Hard part that automotive advertising agencies must recognize would be that the one constant which has survived on the internet is human instinct. Customers empowered through the quick access of knowledge on the web aren’t determined by car dealerships — real or virtual — to determine which vehicle they’ll purchase and who they’ll purchase it from. Internet buyers are searching for any used or new vehicle, no auto dealership, and automotive advertising agencies have to convert from push/pull advertising techniques to pull/push techniques liked by an informed consumer.